Our Journey

AMDGCO Story

Our Journey

AMDGCO began because I could not find the Catholic gym and lifestyle brand I was looking for, so I decided to build it.

Hi, I’m Seth Cunningham

I am the owner and founder of AMDGCO. Before this brand became AMDGCO, it was called Gladium Apparel.

This started as a simple but frustrating realization: I wanted Catholic gymwear and lifestyle clothing that was bold, well-designed, and rooted in the faith, but I could not find the brand I was looking for.

So I decided to build it.

The Beginning

From $7.66 and an Idea

AMDGCO began before there was funding, a team, or a roadmap - just conviction, prayer, and a gap I could not ignore.

The Realization

One winter night in 2024, as a practicing Catholic and 18-year-old entrepreneur with only $7.66 in my bank account, I realized there was not one explicitly Catholic gym brand I could find.

The Search

After days of searching and coming up empty, the idea of creating my own brand started to take root.

The Discernment

Through prayer and discernment, Gladium Apparel was born. It was not perfect, but it was the first step toward something I believed needed to exist.

The Purpose

From the beginning, I did not want to make clothing for the sake of clothing. I wanted to create something that pointed back to God.

Early Growth

I Was Not the Only One Looking for This

Once I started posting, it became clear that other Catholics had been searching for the same thing.

The First Videos

Soon after posting the first videos, the brand started growing quickly on Instagram in a way I did not expect.

The Confirmation

The response confirmed that this was not just an idea in my head. Other Catholic men and women wanted a brand that brought the faith into the gym, the street, and everyday life.

The Community

That early response helped build a strong sense of community and loyalty around the mission.

The Bigger Picture

It became clear that the brand was not just about apparel. It was about Catholic identity, belonging, discipline, beauty, and purpose.

The Rebrand

From Gladium Apparel to AMDGCO

Gladium Apparel served its purpose, but the mission eventually became bigger than the original name.

The Conversation

One day, while talking with my sister to pass time on a road trip, we discussed the possibility of rebranding into AMDGCO.

The Risk

It was not an easy decision. I knew rebranding could risk losing recognition, momentum, and much of what I had worked hard to build.

The Reason

Over time, I realized the mission was bigger than a men’s gym brand. It needed to be broader, stronger, and more deeply rooted in the Catholic identity behind the business.

The Name

AMDGCO comes from “Ad Maiorem Dei Gloriam,” meaning “all for the greater glory of God.” That name put the mission at the center.

What AMDGCO Is Today

Today, AMDGCO exists to create Catholic clothing and jewelry that carries the faith into the gym, the street, the workplace, and everyday life.

The goal is not just to make products. The goal is to build a brand that reminds Catholics who they are, what they are made for, and Who they are called to glorify.

This journey has not been without challenges, but I have consistently felt God’s presence guiding the brand every step of the way. The dream of building something lasting for Catholic culture feels more real than ever.

Every order, share, message, and prayer has helped carry this forward. I do not take that lightly. From the bottom of my heart, thank you for being part of the journey.

FAQ

Journey Questions

Quick answers about AMDGCO’s beginning, rebrand, and mission.

Who founded AMDGCO?

AMDGCO was founded by Seth Cunningham. The brand originally began as Gladium Apparel before becoming AMDGCO.

What was AMDGCO originally called?

AMDGCO was originally called Gladium Apparel.

Why was the brand created?

The brand was created because Seth could not find the Catholic gym and lifestyle brand he was looking for, so he decided to build it.

Why did Gladium Apparel become AMDGCO?

Gladium Apparel became AMDGCO because the mission had grown beyond the original name. AMDGCO more clearly centers the brand on its Catholic roots: all for the greater glory of God.

What does AMDGCO mean?

AMDGCO comes from “Ad Maiorem Dei Gloriam,” meaning “all for the greater glory of God.”

What is AMDGCO now?

AMDGCO is a Catholic lifestyle brand creating clothing and jewelry that carries the faith into the gym, the street, the workplace, and everyday life.

All for the Greater Glory of God

Thank you for supporting AMDGCO and being part of the journey. This brand exists to glorify God and help build something lasting for Catholic culture.

Our Mission Shop AMDGCO
Ad Maiorem Dei Gloriam